DIRECT ANSWER
Do you need new video content, or more versions of existing footage?
Choose AI Video Production when AI will play a substantive role in creating new short-form video content from suitable product photos, brand assets, references or other source materials. Choose Video Variation when you already have usable footage and need additional edits, adaptations or platform-ready versions.
Start With The Source Material
The main difference is the production method. AI Video Production creates new content with AI used as a material part of the work. Video Variation starts with usable customer footage and turns it into additional versions.
When AI Video Production May Fit
- You need new short-form promotional or social media video content.
- You have suitable product photos, brand assets or other visual materials.
- Existing video footage is limited or unavailable.
- AI-generated visual content is appropriate for the project.
When Video Variation May Fit
- You already have usable video footage.
- You need more edits from the same source material.
- Different campaigns or placements require alternative versions.
- The project is mainly editing and adaptation rather than creating new AI-generated scenes.
What Does Not Decide The Service
Using an AI-assisted editing tool does not automatically make a project AI Video Production. The classification depends on whether AI substantively creates the new video content or whether the work mainly adapts existing usable footage.
Photo-to-Video is a common way to explain an AI Video Production use case. It is not a separate core production service.
What To Send For Review
- Your campaign or business objective.
- The product photos, footage or other source materials you already have.
- Your logo and relevant brand assets.
- Where the finished content will be used.
- Any reference material that helps explain the required direction.