DIRECT ANSWER
What should you send before short-form video production begins?
Send the best product photos or usable footage you have, together with your logo, final product or service information, the purpose of the video and any useful references. WhalePoint reviews the materials before confirming whether AI Video Production, Video Variation or another production approach fits the project.
Product Photos
- Use clear images that represent the correct product, colour and packaging.
- Include more than one angle when it helps explain the product.
- Avoid sending only screenshots when the original image files are available.
- Identify any image that must not be used.
Existing Video Footage
- Send the original usable clips where possible.
- Keep the footage in its original quality rather than repeatedly forwarding compressed copies.
- Explain which moments, products or messages matter most.
- Note any footage that has usage, licensing or customer restrictions.
Brand And Campaign Information
- Your logo and current brand assets.
- Final product, service, offer or campaign wording.
- The intended audience and purpose of the video.
- The platforms or placements where the content will be used.
- Reference material that shows the direction you have in mind.
Check The Rights To Your Materials
You remain responsible for confirming that you have permission to provide and use submitted images, footage, trademarks, music, text and other materials. Tell WhalePoint about any restrictions before production begins.
If Your Materials Are Incomplete
Send what you have and explain the objective. WhalePoint can review whether the available materials are suitable, but receiving files does not guarantee that every item can be used or that a specific production approach will fit.